B'Cuzz Coco is the only coir product avaiable through the retail hydroponic industry that undergoes a unique streaming process, resulting in an optimized, premium quality hydroponic growing medium. Atami has a partnership in Sri Lanka with a major coir producer. This means Atami has control over the quality of the raw coir that is used in its product. Age, origin, and the initial treatment are all important factors in determining the quality of the final product.